I immediately spouted, “Great! It’s doing great! Are you kidding me?”
I went on to explain that the whole Tiny Run idea was structured in such a way that really allowed it to succeed. Really, really easily. Measuring things with money can really kill anything neat. I’ve amazed myself by tossing all that offal into the rubbish bin. Really, you can do so much better than money. How about measuring things by how much they rock?
One person ordered the last shirt design. One. Most companies would keel over at such sales. The minimum order for the printer for a two color shirt is twenty! I’ll have nineteen extra! (Ok, eighteen since one shirt is for me…) By most business measuring standards that’s a loss. A pretty bad one.
INSTEAD! Replace those standards with a few simple guidelines. Really simple. Thusly: